Blogs have been known to be the best traffic generating tool of all time. But like everything else, all blogs are not created equal... There are blogging platforms that operate as a CMS, content management system, like Wordpress and loosely Blogger that automatically ping your content to other networks to bring in more viewers... But a blog with any website is typically a good combination.
However, let's not overlook the obvious... Just like a website, a blog has to be search engine optimized to get the most traffic. It should also be appealing and hopefully have some social media integration to make the post easily sharable. Much like haven't a website alone won't guarantee money and sales, neither will just having a blog.
You will need to post decently frequently and try to build an audience. So all in all, yes but it takes work just like every other aspect of online marketing.
Blogs are a great promotional tool. But, like anything, there is a right way and a wrong way to go about it. If all you are doing is posting information online, what good is that? The real value to a blog is not your words so much as it is the words of your audience. That means you need feedback...conversation....interaction between you and your audience.
I recommend you actually explain to friends that you need for them to comment on your blog and help generate "buzz" for it. When people respond to a blog that is highly ranked by Google, wonderful things can happen. For one, not only can your blog become more visible, but the comments to your blog become more visible and therefore become an asset to the person that made the comment.
Many online newspapers function a lot like a blog. Many you wills see even included "share buttons" for numerous social networks. Why? So the visibility of your blog can be enhanced. If there was ever a reason to start commenting on blogs, better SEO and visibility through the online world is the reason.
When you conclude your comment, be sure to include your name, business and business website in your signature. Next, go to Google.com and type into the big text (search) box a keyword you placed in your comment. See if the keyword ends up with a link to the article you just now commented on. This has actually happened to me numerous times.
In order for a blog to make a difference, you have to:
- blog regularly
- blog with keywords
- provide outbound links to other sites
- encourage comments
- demonstrate that you know your topic
- Comment on other blogs with links back to your blog
Don't start the blog unless you are determined to keep writing it, or pay someone else to. Don't start it unless you are willing to interact with your audience.
Commenting on blogs is a great way to life up a business and gives them enhanced visibility in the marketplace.
If you need more help addressing this issue or other issues, please feel free to attend this upcoming seminar http://babsolnigeria.com/seminar.html. To learn where you are, where you want to be, and discuss how to get you there.
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