How can you deliver a great customer experience?

Start by making your subscribers and customers smile!

1) Reward Positive Responses

When subscribers contact you with happy comments or post positively about you on social media outlets, let them know

you appreciate their input.

Reward them with one of the following:

* Offer them discount.

* Send them a small gift.

* Give them a gift certificate.

* Feature their responses on your site or in your email.

* Post them prominently on your Facebook page.

* Send them a Thank You note.

2) Smile, Smile, Smile

Smiles are catching! And when you smile it improves your mood according to psychologist.

What's more, Swedish scientist have found people actually have difficulty frowning when they see others smiling!

So include your smiling picture in your emails, on your web site and on your social media pages.

Post smiling faces of your customers and your friends as well. The more smiles you share the happier your customers will be.

3) Be Humorous

Yes, it's okay to tell tasteful jokes and share comics with your subscribers and customers.

We all love to laugh.

In fact a lot of the best emails I receive are jokes. When I receive a funny email you better believe I pass it along. I also appreciate the individual who sent along the humor.

4) Give Compliments

When communicating with subscribers and customers let them know they are special. Give praise and tell them thank you

People who feel good about themselves when in contact with you are going to feel good about your business.

An honest compliment does wonders at improving your customers' experience!

Don't be shy. Tell others you think - "They're grrrreat!"

5) Follow Through and Follow Up

Be sure to keep your promises to customers and subscribers.

When you say you will do a task, be sure to follow through and deliver on your word. You show your subscribers and

customers their worth when you keep your word to them.

Follow up with your subscribers and customers as well.

Contacting subscribers and customers after they've signed- up or made their purchase lets them know they're still

important to you.

The follow-up email is a perfect way to give a compliment, send a thank you or share a smile with a humorous note.

Don't pitch your wares; just be friendly.

Nothing brings a smile to someone's face more than feeling appreciated and remembered!

I invite you to follow me on Twitter @olugabs